People love stories. We’re wired for it. Think about the last time you heard a great story. But when was the last time you told a story? Were you good at it? If you think you aren’t, you may want to work to change that, especially if you are looking to increase your ability to influence others. Storytelling is a great tool for influencing. Why? Because People don’t want a speech; they want characters, plotlines, dialogues, and scenes. People remember your information when you deliver it in the form of a story.

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The human brain spends most of its time daydreaming, unless when it's engaged in a story. That’s why storytelling is such an important tool for any profession. And storytelling can be used in many contexts and situations. It isn't just meant to entertain people. The key takeaway here is that story is an excellent way to increase convey a simple message that can be a powerful tool to grow your business, share knowledge and grow your influence.

People easier relate to stories. If you were looking to get your point across, do you think it would be more effective with a laundry list of facts or a story? All things being equal, the story is going to win out. It allows those that you are trying to convince to connect with the message in your story.

Some of the highest converting sales pages online are what are called "long-form" sales pages. When you read through the sales page, pay attention to the story that is being told. It often starts with describing someone that was having a certain problem. This person tried everything to solve it and was getting discouraged. Then, a possible solution is being introduced but not yet revealed. First, the writer describes being in a similar situation and how it is not your (the reader) fault. The industry or some other entity is against you and this is why you were not successful, etc. Finally, the story shows how this wonderful product will take care of the problem and how the person in the story used it successfully to solve the problem. There may be variations on the theme, but this is typical of a story being told in a long-form sales letter.

You don’t need to sell something to incorporate storytelling. You may be simply trying to increase your email database, as an example. Storytelling can go a long way in helping you connect with subscribers. When you relay situations that you or others have experienced and you describe them using a storytelling format, you will find they will want more of these stories.

Storytelling can also be used to dissuade people from doing certain actions. Parents use this technique all the time. They tell their children stories of people they knew when they were kids who suffered some tragic circumstance as a result of bad behaviour. 

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When it comes to getting your point across, stories are often more effective than a list of facts. The stories you tell allows those that you are trying to convince to connect with the message in your story and tell their own version of it. If you were looking for an example of how this could work for you, download this Free ebook.