Email marketing is still widely used as a means of connecting. Consumers despite its age-old origins still find an email a more professional method of communication. Today, however, there is lots of competition. Whatsapp, Telegram, Facebook messenger just to name a few. Even though everyone and their cat are sending us emails, it is still one of the strongest forms of communicating with your audience and marketing your business.
You can get creative with their email marketing messages by trying out a few of the following tips. For instance, refrain from sending emails to people who haven't subscribed for them because unsolicited emails are surefire ways for your business's reputation to be tarnished and might even result in your IP address being blocked by some ISPs. Having said that there are some incredibly powerful growth hacking email tactics one could deploy but in this article, I will just cover the basics.
When creating your emails, you should stay clear of utilising a "Buy Now!" approach. Stay away from harsh sales techniques such as bombarding them with the need to immediately "Buy Now!" Not only is this approach redundant, but the "spammish" nature will also drive off both past and potential customers. They understand you want sales, but build a solid relationship and stay professional. They will like this and will likely purchase from you.
To get your subscribers psyched up, you can offer special promotions and discounts that are only available for those on your mailing list. When sending these kinds of newsletters not only will readers enjoy them but they might refer their friends to signup too! Referral programs are great ways of growing both the email base as well as customer base so make sure you have one in place if it's needed.
Keep in mind that the goal of email marketing should be to promote and sell your goods. Every email you send should bring your readers one step closer to making a purchase. Use your emails to tell people about new products, remind them of existing products, or offer a special deal or discount.
Major holidays are generally not the best time to send marketing emails. Your emails may get overlooked since many people aren't around their computers at this time. This is not a hard rule and some holidays will require communications. For example, if you're having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.
Include in every email calls to action. Don't leave anyone guessing about how you want them to respond. Tell them clearly. If the email contains links, make them stand out and also provide instructions on how to use them. If necessary, these can be added to your messages at the beginning and the end.
Your messages should be made as personal as possible. Your customers are more likely to respond if they feel like the company perceives them as an individual, rather than a number. Your customers will be a lot more impressed if an important person, such as your president or another high-ranking executive, sends the message.
As you can tell, the good old marketing email is still an effective tool for your business. Heed the advice in this article and continue searching for ways to present an innovative and effective email marketing campaign to your customers.